Original 1954 commemorative pieces, preserved in Sartoria San Paolo's collection.
IV Centenary Memorabilia
IV Centenary memorabilia collection — Sartoria San Paolo
Memorabilia
Tableware, coins, encyclopedias, processional lanterns. In 1954, every commemorative object was also a declaration of belonging — whoever possessed a piece of the IV Centenary carried with them a fragment of São Paulo's identity. Sartoria San Paolo has gathered and preserves these original relics, witnesses to a city that celebrated four hundred years of history with the same conviction with which it envisioned the next four hundred.
Original Commemorative Pieces
Original 1954 commemorative tableware, album of city postcards, and lantern used in IV Centenary processions.
Commemorative teapot with the São Paulo coat of arms — everyday porcelain transformed into an object of memory.
Commemorative Coin — Niemeyer's Volute on one side, São Paulo's three-tower coat of arms on the other.
Commemorative encyclopedias — knowledge of São Paulo systematized for future generations.
Commemorative object featuring the official IV Centenary symbolism
1954 decorative piece — coats of arms and dates prominently featured
Original relic from the celebrations — period graphic design
Fragment of 1954 — every detail reveals the visual language of the era
From Archive to Collection
Each piece in this collection tells a story about São Paulo and its dreams. Sartoria San Paolo researched and gathered these relics over the years, extracting from their aesthetics and symbols the visual raw material for the SSP 1954 collection — where memorabilia ceases to be mere memory and becomes living language once more.
